See how Merkado can help you deliver more relevant service offers, more effectively.
Through our Joint Go-to-market services, we offer a full set of capabilities, helping service providers and ICT vendors meet their practical, go-to-market challenges, and grow their business profitably.
Make better business decisions with Merkado through deeper economic insights.
Merkado Business Modeling & Analysis helps service providers and ICT vendors understand new service opportunities and their implications, so they can make the right go-to-market decisions and extract more value from new service investments.
Merkado latest news
- 19.04.11Helping small businesses thrive with integrated communication and collaboration apps, delivered as a serviceMid-sized and Large enterprises have been traditionally well served by telecom and IT vendors. However, when it comes to Small Businesses, the ICT market leaves much to desire.
- 23.06.10White Paper - Why customer value propositions really matter!Web-based services threaten the traditional business of telecom operators. See how integrated, decision-driven, go-to-market methods can help Product and Marketing leaders systematically deliver more relevant customer value propositions, quickly and effectively.
- 29.04.10What unique assets must Telecom Service Providers use when developing new customer value propostions?Faced with intense competition from over-the-top web services, telecom service providers must rethink their service strategies while leveraging their unique assets.
