Practical, flexible ways to create customer value & growth
Marketing is more specialised and strategic than ever. Many tech firms however, find it hard to attract top-rank marketers, and need new ways to invest in professional marketing.
Learn about the 8 jobs-to-be-done at tech start-ups & growing businesses where external marketing helps firms enhance their position, while delivering new value and growth.
Fuel your business growth with customer insights
To drive growth, tech companies must regularly innovate products that users will love.
Customer Insights helps companies uncover new growth areas, identify winning ideas, enhance the customer experience and generate customer advocacy.
Merkado latest news
- 01.04.13Externalize marketing? Why it makes business senseAdvances in digital technology and client savvviness have made marketing more specialised and strategic than ever. To thrive in this evolving, high-stakes world technology business leaders...
- 20.02.13OneAccess captures €300K contract with customer business value-driven white paperCase Study: OneAccess captures €300K contract with customer business value-driven white paper.
- 20.02.13TFS achieves 2x client growth rate in first 9 months after the commercial launch of new SaaS offerCase Study: TFS achieves 2x client growth rate in first 9 months after the commercial launch of new SaaS offer
