Merkado offers clients a unique combination of practical and integrated, joint go-to-market expertise and methods, with proven experience helping international communication, IT and media service provider and ICT vendors successfully bring to market a range of consumer and business communication, IT and media propostions.

Our clients benefit from:

Specialized, tailored and independent joint go-to-market solutions:

We are an independent and specialized firm, focused on addressing all aspects of the joint go-to-market process (see Our Go-to-market Expertise) for the communication, IT and media sectors (see Areas of Expertise). By combining the proven track records of our professionals with information and insights from a variety of different expert sources, we offer tailored, real-world solutions to our clients’ distinct challenges.

Proven experience and methods:

With an average professional experience of 15 years, our experts have been involved in all facets of designing and delivering new ICT offers for markets worldwide. Based on our rich experiences, we’ve developed repeatable, integrated methods and best practices that we systematically apply to help clients quickly and effectively address a wide variety of practical, joint go-to-market challenges, delivering measurable results (see Real-world Results).

Demonstrated ability working across cultures and borders:

Merkado relies on the practical experience of our people, most of whom are multi-cultural and have worked in a total of 35+ distinct markets and cultures worldwide, assisting many of the leading service providers and ICT vendors (see Global Experience). Passionate about globalization, yet inherently sensitive to cultural and local differences, we are able manage this complexity and operate effectively in multicultural environments and markets with distinct characteristics, while bringing new ideas and insights across boundaries.

First-hand understanding of communication, IT and media services:

Merkado’s people are first and foremost avid users (and often early adopters) of innovative services for communication, collaboration, entertainment, information, etc. This passion for the latest communications, IT and media services and technology, combined with our curious, yet practical and forward thinking nature, creates the right combination of experience and insight to offer real-world solutions to your business challenges.